If Variable Data Printing can pull in more clients with the power of targeted marketing, then the inclusion of a personalised web page address on that mailer will accelerate that process. Imagine receiving a mailer that includes your own name that's part of a web address. Do you think you would visit that web page?

Do I have to be a big company to use it?

Imagetec's ipurl - short for Imagetec Personalised URL, can be used by any size organisation. If you don't know if you have a good enough client database to run a sophisticated personalised marketing campaign, then use the power of ipurl to develop what data you have and encourage your existing clients to interact and update their contact details online. Who knows, If your message is strong enough you could even ask them to forward your offer to a friend.

Your customer database will grow and be far more accurate. Conduct surveys, offer incentives and target your clients with specific offers that you know will be of interest to them,. How? By taking the first step and asking them the question during your very first 'ipurl' campaign.